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Domains
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Choosing a Domain name?
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Finding the right domain name is a delicate business and needs careful consideration.
It has to be short, memorable and descriptive.
Here are a few points and ideas to begin with:
- Your company name or brand name with a .com would be best.
Unless you can get a great .net name, use a .com name.
They are the most widely known, the most sought after and the most valuable domain names
currently available.
- Keep it short and meaningful. Sometimes there
are exceptions to this, but they are quite rare. Always grab a two letter
name if you can get it.
These are extremely valuable as they are so few of them.
Decent three or four letter names are usually winners too.
- Generic names are best if you can get them.
Select names that appeal to a large corporate audience if you can.
This will ensure that your prospective buyers have the resources necessary to make an acceptable bid.
Example swimwearshopper.com.
- Regional names only make sense if you develop them with local content.
Then they can become great profit centers like
newquay.com.
- Is the name easy to say and understand? What if you heard someone tell it to
you over the telephone for the first time? Would you understand it or would
they have to spell it? If you have to spell it, then forget it.
- No foreign languages (other than English) unless you have a specific target
market in mind already. Names that contain foreign characters are a complete waste of money.
Most people won't be able to type them into their browser and search engines may also have problems with them.
- No telephone numbers unless you already own the actual phone
number. They are useless otherwise and registering them is begging for
trouble.
- No 'accidental' period omission names (e.g. wwwmicrosoft.com) that try to
capture misspellings in a web browser. Their lawyers will get you.
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